Event
Information
* Drive-thru customers: 1000+
* Dine in customers: 2500+
* Total
hours of operation: 12
* Total hours of preparation: 120
Marketing
We have a marketing committee comprised of 10 members.
Each team is in charge of a different area of marketing and are broken down as
follows.
General Media: Post cards and newsletters are sent to all members,
community mailing list and local businesses two weeks prior to event.
Special Media: Submission of fish fry info to all known news, radio,
television / news organizations and area link focused websites in Indianapolis
and surrounding areas. This would include inclusion on the organization website
under community events. We also submit press releases to all media for inclusion
in print media or on-air community events.
Business Signage: Playbill signage is developed and placed in member and
local supporting business establishments in Indianapolis and surrounding areas
three weeks prior to event.
Community Signage: Signage is developed and placed in front of
Millersville Lodge (very busy corner at Kessler and Emerson Way) and placed at
Kessler and Binford Blvd-- 3 days prior to the event. The signage is removed
soon after the completion of the event.
Community Outreach: We contact all local senior living facilities and
invite them to the event. Many of the facilities will bring a facility bus with
residents to the event. We also have many businesses and friends that will
purchase tickets and request that they be donated to these residents. We also
contact all other Masonic lodges in Indianapolis and the surrounding areas for
their patronage.
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Area
Demographics
Although our service area for the fish fry covers a large area, Northeast
Indianapolis and Lawrence, the majority of our customers are from the 46220 zip
code.
46220 Area Demographics
(3,
5, 10 mile radius)
Use
of Procceds
All proceeds from the 38th Annual Community Fish Fry help with the
operating costs of our organization and help us support local youth and
community organizations. |
